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Hospitality and Tourism

Papers and Articles

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  • Kim, D. Y., Lehto, X. Y. & Kline, S. (Accepted). Organizational channel discrepancies between CVBs and meeting planners in the US. International Journal of Tourism Research.
  • Oh, S., Lehto, X. & Park, J. K. (accepted). Travelers' intent to use mobile technologies as a function of effort and performance expectancy. Journal of Vacation Marketing.
  • Tang, L., Morrison, A., Lehto, X., Kline, S. & Pearce, P. (Accepted). Icons as tourist Attractions: effectiveness criteria: a comparative study between the U.S. and China. Journal of Travel & Tourism Marketing.
  • Chen, Y., Lehto, X. Y., & Choi, S. (2009). Effect of experience on cognition, affect and satisfaction: The case of Japanese visitors to Macau. Journal of Hospitality Marketing & Management, 18(2), 273-293
  • Tang, L., Choi, S., Morrison, A., & Lehto, X. (2009). The Many Faces of Macau: A Correspondence Analysis of the Images Communicated by Online Tourism Information Sources in English and Chinese. Journal of Vacation Marketing, 15(1), 79-94.
  • Park, O. J., Lehto, X. Y., & Park, J. K. (2008). Service failures and complaints in the family travel market: a justice dimension approach, Journal of Services Marketing, 22(7), 520-532.
  • Park, O. J., Lehto, X. Y., & Morrison, A. M. (2008). Collaboration between CVB and local community in destination marketing: CVB executives' perspective, Journal of Hospitality & Leisure Marketing, 17(3-4), 395-417.
  • Choi, S., Lehto, X.Y., & Morrison, A. M. (2008). Segmenting Chinese tourists by information source variables: Focusing on first-time visitors to Macau. Journal of Hospitality and Leisure Marketing.
  • Brey, E. T., & Lehto, X. (2008). Changing family dynamics: A force of change for the family-resort industry? International Journal of Hospitality Management, 27(2), 241-248.
  • Brey, E. T., Klenosky, D. B., Lehto, X. Y. & Morrison, A. M. (2008). Standard hospitality elements at resorts: An empirical assessment. Journal of Travel Research, 47(2), 247-258.
  • Oldenburger, K., Lehto, X. Y., Feinberg, R., Lehto, M. R., & Salvendy, G. (2008). Customer interaction in E-business: Satisfying and dissatisfying experiences. Behavior & Information Technology, 27(1), 63 – 77.
  • Lehto, X. Y., Jang, S. C., Achana, F. T., & O’Leary J. T. (2008) Exploring tourism experiences sought: A cohort comparison of baby boomers and the silent generation. Journal of Vacation Marketing, 14(3), 237-252.
  • Lehto, X. Y., Douglas, A. C., & Park, J. K. (2007). Mediating the effects of natural disasters on travel intention. Journal of Travel & Tourism Marketing, 23(2/3/4), 29-44.
  • Park, J., Yang, S., & Lehto, X. (2007), Adoption and usage of mobile technologies for Chinese consumers, Journal of Electronic Commerce Research, 31(3), 196-206.
  • So, S. (A), & Lehto, X. (2007). The situational influence of travel group composition: Contrasting family travelers with other travel parties. Journal of Travel & Marketing Research, 20(3-4), 79-91.
  • Choi, S. J., Lehto, X. Y., & O’Leary J. T. (2007). What does the consumer want from a DMO website?: A study of US and Canadian tourists’ perspectives. International Journal of Tourism Research, 9(2), 59-72.
  • Brey, E., & Lehto, X. Y. (2007). Assessing the relationship between daily and vacation activities. Annals of Tourism Research, 34(1), 160-180.
  • Choi, S. J., Lehto, X.Y., & Morrison, A. M. (2007). Destination image representation on the web: Content analysis of Macao travel related websites. Tourism Management, 28(1), 118-129.
  • Kim, D.Y., Lehto, X. Y., & Morrison, A. M. (2007). Gender differences in online travel information search: Implications for marketing communications on the Internet. Tourism Management, 28 (2), 423-433.
  • Lin, Y. C., & Lehto, X. Y. (2006). A study of female traveler’s need trajectory and family life cycle. Journal of Hospitality and Leisure Marketing, 15(1), 65-88.
  • Lehto, X. Y., Kim, D. Y., & Morrison, A. M. (2006). The effect of prior destination experience on online information search behavior. Tourism and Hospitality Research - The Surrey Quarterly Review, 6(2), 160-178.
  • Lehto, X. Y., Brown, S., Chen, Y., & Morrison, A. M. (2006). Yoga tourists as a niche within the wellness tourism market. Tourism Recreation Research, 31(1), 25-36.
  • Choe, P., Kim, C., Lehto, M. R., Lehto, X., & Allebach, J. (2006). "Evaluating and improving a Self-Help technical support website: Use of focus group interviews," International Journal of Human-Computer Interaction, Vol. 21, No. 3, 333-354.
  • Brown, S., & Lehto, X. Y. (2005). Traveling with a purpose: Understanding the motives and benefits of volunteer vacationers. Current Issues of Tourism, 8(6), 479-496.
  • Lee, G. H., Morrison, A. M., Lehto, X. Y., Reid, J., & Webb, J. (2005). VFR: Is it really marginal? A financial consideration of French overseas travelers. Journal of Vacation Marketing 11(4): 340-356. (VFR: Visiting Friends and Relatives)
  • Lehto, X. Y., O’Leary, J. T., & Morrison, A. M. (2004). The effect of prior experience on vacation behavior. Annals of Tourism Research, 31(4), 801-818.
  • Lehto, X. Y., O’Leary, J. T., Cai, L. A., & Huan, T. C. (2004). Tourist shopping preferences and expenditure behaviors: the case of Taiwanese outbound market. Journal of Vacation Marketing 10(4), 320-332.
  • Oh, J. Y. J., Cheng, C. K., Lehto, X. Y., & O’Leary, J. T. (2004). Predictors of tourists’ shopping behaviour: Examination of socio-demographic characteristics and trip typologies. Journal of Vacation Marketing, 10(4), 308-319.
  • Lehto, X. Y., O’Leary, J. T., & Morrison, A. M. (2002). Do psychographics influence vacation destination choices? A comparison of British travelers to North America, Asia, and Oceania. Journal of Vacation Marketing, 8(2), 109-125.
  • Lehto, X. Y., Morrison, A. M., & O’Leary, J. T. (2001). Does the visiting friends and relatives’ typology make a difference? A study of the international VFR market to the U.S. Journal of Travel Research, 40(2), 201-212.
  • Lehto, X. Y., O’Leary, J. T., & Lee, G. H. (2001). Mature international travelers: an examination of gender and benefits. Journal of Hospitality and Leisure Marketing, 9(1/2), 53-72.
  • Cai, L A., You, X., & O’Leary, J. T. (2001). Profiling the U.S.-bound Chinese travelers by purpose of trip. Journal of Hospitality and Leisure Marketing, 7(4), 3-17.
  • You , X., & O’Leary, J. T. (2000). Age and cohort effects: An examination of older Japanese travelers. Journal of Travel & Tourism Marketing, 9(1/2), 21-42.
  • You, X., O’Leary, J. T., Morrison, A. M., & Hong, G. S. (2000). A cross-cultural comparison of travel push and pull factors: United Kingdom vs. Japan. International Journal of Hospitality & Tourism Administration, 1(2), 1-26

Book Chapters & Editorials

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  • Lehto, X. Y. (2008). Going Green for the Future. Editorial for the special double issue on green hospitality and tourism, Journal of Hospitality and Leisure Marketing, 17(3-4), 259-261.
  • Kalkstein-Silkes, C, Cai, L. & Lehto, X (2008). Conceptualizing Festival-based Culinary Tourism in Rural Destination. In C.M. Hall & L. Sharples, (Eds.), Food and Wine Festivals and Events Around the World: Development, management and markets. Boston: Butterworth-Heinemann, 66-77.
  • O'Leary, J. T., Lehto, X. Y., Cheng, C. K., & Oh, Y.-J. (2004). A synthesis of tourism research topics. In M. J. Manfredo, J. J. Vaske, B. L. Bruyere, D. R. Field, & P. J. Brown (Eds.), Society and natural resources: A summary of knowledge (pp.225-234). Jefferson, Michigan: Modern Litho.
  • You, X., O’Leary, J. T., & Fesenmaier, D. (2000). Knowledge management through the web: a new marketing paradigm for tourism organizations. In B. Faulkner, G. Moscardo, & E. Laws (Eds.), Tourism in the 21st century: Lessons from experience (pp.181-197). London and New York: Continuum.

Refereed Conference Proceedings in Print

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  • Forristal, L. & Lehto, X. Y. (2009). A proposed cultural heritage framework for tourism development: The case of historic Prophetstown. Proceedings of the 14th Annual Graduate Education and Graduate Students Research Conference on Hospitality and Tourism. Las Vegas, NV.
  • Forristal, L. & Lehto, X. Y. (2009). Place branding with native species. Proceedings of the 14th Annual Graduate Education and Graduate Students Research Conference on Hospitality and Tourism. Las Vegas, NV.
  • Kim, S. E. & Lehto, X. Y. (2009). The voice of tourists with disabilities: Insights from third party complaint websites. Proceedings of the 14th Annual Graduate Education and Graduate Students Research Conference on Hospitality and Tourism. Las Vegas, NV.
  • Yun, J. & Lehto, X. Y. (2009). Motives and patterns of family reunion travel. Proceedings of the 14th Annual Graduate Education and Graduate Students Research Conference on Hospitality and Tourism. Las Vegas, NV.
  • Chen, Y., Lehto, X. Y. & Cai, L. (2009). The effect of vacation duration and frequency on travelers subjective wellbeing: A model based on theories of happiness. Proceedings of the 14th Annual Graduate Education and Graduate Students Research Conference on Hospitality and Tourism. Las Vegas, NV.
  • Kim, S. and Lehto, X.Y. (2008). “Meeting information needs of disabled tourists: An assessment of accessibility and content of US tourism websites”, 14th Asia Pacific Tourism Association Annual Conference, Bangkok, Thailand, July 9-12.
  • Park, O. J., & Lehto, Y. X. (2008). Academic stress and leisure coping, Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, January 3-5.
  • Forristal, L.J. & Lehto, X.Y. (2008). Native species contribution to sense of place: The case of the Provençal Cicada. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, January 3-5.
  • Kilchyk, I., Kavanaugh, R. & Lehto, X. Y. (2008). Study of Person-job fit in front office non-managerial employees in Midwestern Hotels. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, January 3-5.
  • Chen, S. & Lehto, X. Y. (2008). Developing Tourist Shopper Style Inventory. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, January 3-5.
  • Lee, S. & Lehto, X. Y. (2008). Factors impacting willingness to travel with pets. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, January 3-5.
  • Chen, Y., Lehto, X. Y., & Choi, S. (2007). Effect of experience on cognition, affect and satisfaction: The case of Japanese visitors to Macau. Proceedings of 2007 International Society of Travel and Tourism Educators (ISTTE) Conference. Charleston, South Carolina, October 4-6.
  • Lee, G. J., Lehto, X. Y. and Ismail, J. (2007). Affective image congruence between destinations and their slogans. Proceedings of 2007 International Society of Travel and Tourism Educators (ISTTE) Conference. Charleston, South Carolina, October 4-6.
  • Park, O. J., Cai, L. A., & Lehto, Y. X. (2007). Collaborative destination branding. Proceedings of 2007 International Society of Travel and Tourism Educators (ISTTE) Conference. Charleston, South Carolina, October 4-6.
  • Lehto, X.Y., Park, J. K., Park, O. J. and Lehto, M.R., Text Analysis of consumer reviews: The case of Virtual Travel Firms Human Computer Interaction (HCI) International 2007, Beijing, China, July 22-27, 2007, pp. 490-499.
  • Kalkstein-Silkes, C. A., Cai, L. A., Lehto, X. Y & Pearson, T. (2007). An Examination of stakeholder involvement and participation at rural festivals in Indiana: A qualitative analysis. Proceedings of 2007 International Society of Travel and Tourism Educators (ISTTE) Conference. Charleston, South Carolina, October 4-6.
  • Park, O. J., Lehto, Y. X., Houston, C. R., & McVay, E. M. (2007). Assessing competitive attributes of service quality in university foodservice, The 5th APac-CHRIE and the 13th Asia Pacific Tourism Association Joint Conference, Beijing, China. May 24-27.
  • Oh, S., Lehto, X. & Park, J. (2007). Travelers’ effort and performance expectancy on mobile technologies use intention. The 5th APac-CHRIE and the 13th Asia Pacific Tourism Association Joint Conference, Beijing, China. May 24-27.
  • Park, O. J., Lehto, X. Y., & Morrison, A.M.(2007). Collaboration between CVB and local community in destination marketing: CVB executive’s perspective. Proceedings of 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, Texas, January 4 – 6.
  • Chen, Y. & Lehto, X. Y.(2007). Brand personality of spa destinations (resorts) on the web. Proceedings of 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, Texas, January 4 – 6.
  • Lee, G. J. & Lehto, X. Y. (2007). Measuring effectiveness of destination slogans: An examination of brand image and awareness. Proceedings of 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, Texas, January 4 – 6.
  • Douglas, A. C & Lehto, X. Y.(2007). A Case study on the response of vacationers to South East Asia impacted by the 2004 Indian Ocean Tsunami. Proceedings of 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, Texas, January 4 – 6.
  • Lehto, X. Y., Lin, Y. C., & Choi, S. J. (2006). Examining the interplay of cohesion and vacation activities in family travel context. Proceedings of 2006 International Society of Travel and Tourism Educators (ISTTE) Conference. Las Vegas, Nevada. October 12-14.
  • Chen, Y., Lehto, X. Y., & Cai, L. A.(2006). Family travelers’ activity preferences in rural area. Proceedings of 2006 International Society of Travel and Tourism Educators (ISTTE) Conference. Las Vegas, Nevada. October 12-14.
  • Li, M., Cai, L. A., Lehto, X. Y., & Zhang, L. (2006). An examination of the relationship between destination image, travel motivation and loyalty. Proceedings of 2006 International Society of Travel and Tourism Educators (ISTTE) Conference. Las Vegas, Nevada. October 12-14.
  • Choi, S., Lehto, X.Y., & Morrison, A. M. (2006). Segmenting Chinese tourists by information source variables: Focusing on first-time visitors to Macau. Proceedings of International Conference of Tourism and the New Asia:Implications for Research, Policy and Practice, Beijing, China. August 9-12.
  • Lehto, X. Y., Choi, S., & Lin, Y. (2006). Exploring the impact of leisure travel on family functioning. The 37th Annual Conference Proceedings of Travel and Tourism Research Association, Dublin, Ireland. June 18-20.
  • Kim, D.Y., Lehto, X.Y., & Morrison, A. M. (2006). Tourist emotional engagement online: concepts, evolving themes, and conceptual framework. Proceedings of 11th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Seattle, Washington. January 5 – 7.
  • Park, O. J., & Lehto, X. Y. (2006). Family vacation function and household role. Proceedings of 11th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Seattle, Washington. January 5 – 7.
  • Brey, E. T., & Lehto, X. Y. (2005). Family oriented destination resorts: A supply-side analysis of recreational amenities. Proceedings of 2005 International Society of Travel and Tourism Educators (ISTTE) Conference. Chicago, Illinois. October 21-23.
  • Oh, J. Y., Lehto, X.Y,. Cheng, C. K., & O’Leary J. T. (2005). Cross-cultural study of tourist shopping behavior: An examination of preference and expenditure patterns of international tourists. Proceedings of 2005 International Society of Travel and Tourism Educators (ISTTE) Conference. Chicago, Illinois. October 21-23.
  • Lehto, X. Y., & Jang, S. C. (2005). Exploring tourism experiences sought: A cohort comparison of baby boomers and the silent generation. Proceedings of 11th Annual Conference of Asia-Pacific Tourism Association (APTA). Goyang, Korea. July 7-10.
  • Choi, S. J., & Lehto, X. Y. (2005). The effect of online leisure pastime on older people’s well-being. Proceedings of 11th Annual Conference of Asia-Pacific Tourism Association (APTA). Goyang, Korea. July 7-10.
  • Park, O. J., Lehto, X. Y., & Park, J. K. (2005). Service failure in the family travel market: A critical incident technique approach. Proceedings of 11th Annual Conference of Asia-Pacific Tourism Association (APTA). Goyang, Korea. July 7-10.
  • Lee, J. K., Park, J. K., & Lehto, X. Y. (2005). Traveler usage of e-personalization features: Implications from privacy concerns. Proceedings of 11th Annual Conference of Asia-Pacific Tourism Association (APTA). Goyang, Korea. July 7-10.
  • Choi, S. J., & Lehto, X. Y. (2005). What does the consumer want from a DMO Website?: A study of US and Canadian tourists’ perspectives. Proceedings of Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Myrtle Beach, South Carolina. January 5 – 7.
  • Kim, D. Y., Lehto, X. Y., & Morrison, A. M. (2005). Gender differences in online travel information search. Proceedings of Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Myrtle Beach, South Carolina. January 5 – 7.
  • Lin, Y. C., & Lehto, X. Y. (2005). A study of female traveler’s need trajectory and family life cycle. Proceedings of Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Myrtle Beach, South Carolina. January 5 – 7.
  • Park, O. J., Lehto, X. Y., & Park, J. K. (2005). Travelers’ third party complaint behavior via online channel. First Virtual Conference of the Global Symposium for Consumer Sciences. Available: http://www.consumersciences.org/abstarct.html.
  • So, S. - I., Lehto, X. Y., O’Leary, J. T., & Cheng, C. K. (2004). Traveling with family? An examination of the neglected Japanese travel segment. Proceedings of Second Asia Pacific CHRIE (APacCHRIE) Conference & the Sixth Biennial Conference on Tourism in Asia. Phuket, Thailand. May 27-29.
  • O’Leary, J. T., Lehto, X. Y., Cheng, C. K., and Oh, Y. J. (2004). A synthesis of tourism research topics. 10th International Symposium on Society and Resource Management (ISSRM), Colorado. June 2-6.
  • Oh, Y. J., Lehto, X. Y., and O'Leary, J.T. (2003). The hidden motivator: Assessing the role of tourism shopping. Proceedings of the 8th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, Nevada. January 5-7.
  • Vaske, J. J., Donnelly, M. P., & Lehto, X. Y. (2002). Response format effects in front-country encounter norm questions. 9th International Symposium on Society and Resources Management. Bloomington, Indiana. June 2-5.
  • Lehto, X. Y. (2001). Shedding lights on international travel market through secondary data analysis. 2001 National Recreation and Park Association Congress. Denver, Colorado. October 3-6.
  • Lehto, X. Y. (2000). Data mining: the US In-Flight survey. The 5th Outdoor Recreation & Tourism Trends Symposium. Lansing, Michigan. September, 17-20.
  • Cai, L. A., You, X., & O’Leary, J. T. (2000). Understanding the US-bound Chinese travelers: marketing implications. Proceedings of Sixth Annual Conference of Asia Pacific Tourism Association, Phuket, Thailand. June 28 – July 1.
  • You, X., & O’Leary, J. T. (1999). Philosophy, benefits and destination attributes: A comparison between UK travelers to Asia, North America and Oceania. Proceedings of Asia Pacific Tourism Association Fifth Annual Conference. Hong Kong. August 23-25.
  • You, X., O’Leary, J. T., & Nah, F. H. (1999). Knowledge sharing with customers on the WWW: approaches by national tourism organizations. Proceedings of 1999 Americas Conference on Information Systems (AMCIS). Milwaukee, Wisconsin. August 13-15.
  • Huan, T. C., O’Leary, J. T., Beaman, J., & You, X. (1999). Tourism product positioning by pleasure visitors’ pre-travel image and on-site image. Proceedings of Asia Pacific Tourism Association Fifth Annual Conference. Hong Kong. August 23-25.
  • You, X., O’Leary, J. T., & Glenn, T. (1998). A look at the U.S. meetings/conventions and incentive travel market. Proceedings of 1998 Travel and Tourism Research Association Conference (Canada Chapter). Toronto, Canada. October 21-23.

Refereed Posters

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  • Kim, S. Y. & Lehto, X. Y. (2009). What do I say about myself vs. what do others say about me: An analysis of projected and perceived brand personality of South Korea. 14th Annual Graduate Education and Graduate Students Research Conference on Hospitality and Tourism. Orlando, FL.
  • Choi, H. Y. & Lehto, X. Y. (2008). Measuring spa products and spa destinations. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, January 3-5.
  • Kim, S. E. & Lehto, X. Y. (2008). Investigating quality of tourism web sites provided for tourists with disabilities. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, January 3-5.
  • Chen, Y., Douglas, A. C., & Lehto, X. Y. (2008). Spa resort atmospherics: The environment’s influence on behavior intentions through affect and cognition. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, 3-5 January.
  • Yang, S., Park, J. & Lehto, X. (2007). An exploration of determinants of intention to adopt mobile devices for travel: a multi-national study. Proceedings of 2007 International Society of Travel and Tourism Educators (ISTTE) Conference. Charleston, South Carolina, October 4-6.
  • Forristal, L.J. & Lehto, X.Y. (2007). Native species and sense of place: A conceptual framework. International Hospitality & Tourism Virtual Conference. April, 2007.
  • Cheng, C. K., Oh, J. Y., Lehto, X. Y., & O’Leary, J. T. (2005). Examining the trends for tourism dissertation, 1953-2003. Poster session presented at 2005 National Park and Recreation Association (NRPA) Leisure Research Symposium. San Antonio, Texas. October 18-22.
  • Brey, E. T., Edwards, A., & Lehto, X. Y. (2005). The growing minority travel market in the US: implications for destination resorts. Poster session presented at the Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Myrtle Beach, South Carolina, January 5 – 7.

Technical Reports and Research Monographs

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  • Lehto, X. Y., Park, O. J., & Kim, S.E. (2009). PMU dining services customer satisfaction study (fall 2008). Submitted to Purdue Memorial Union, Purdue University.
  • Lehto, X. Y., Cai, L. & Yi, C. (2008). Harrison County Visitor/Welcome Center Study. Submitted to Harrison County Convention & Visitors Bureau, Indiana.
  • Lehto, X. Y., Choi, H. Y., and Park, O. J. (2008). Cary Knight Spot Grill customer survey spring 2008. Submitted to Purdue Memorial Union, Purdue University.
  • Lehto, X. Y., Choi, H. Y., and Park, O. J. (2008). Harrison Grill customer survey spring 2008. Submitted to Purdue Memorial Union, Purdue University.
  • Lehto, X. Y. & Park, O. J.(2008). Purdue Union Club Hotel Customer Survey. Submit to the Purdue Memorial Union, Purdue University.
  • Lehto, X. Y., Cai, L. A. & Yi, C.(2008). Harrison county information center ROI study. Submitted to the Harrison County Convention & Visitors Bureau, Corydon, Indiana.
  • Lehto, X. Y., Park, O. J., & Cai, L. A. (2006). PMU marketing survey fall 2005. Submitted to Purdue Memorial Union, Purdue University.
  • Lehto, X. Y. & Park, O. J.(2006). PMU marketing survey fall 2005. Submitted to Purdue Memorial Union, Purdue University.
  • Lehto, X. Y. & Park, O. J. (2006). PSUB Leisure and Recreation Program Survey. Submitted to Purdue Memorial Union, Purdue University.
  • Choi, S. J., Lehto, X. Y., & Morrison, A.M. (2006). Information search and decision making behaviors of visitors to Macao. Submitted to Macao Institute For Tourism Studies, Macao.
  • Cai, L. A., Ismail, J., & Lehto, X. Y. (2005). Harrison county visitor profile study. Submitted to the Harrison County Convention & Visitors Bureau, Corydon, Indiana.
  • Cai, L. A., Lehto, X. Y., & Ismail, J. (2005). Harrison county image study. Submitted to the Harrison County Convention and Visitors Bureau, Corydon, Indiana.
  • Lehto, X. Y., & Ceurvorst, R. (2004). Colorado welcome center study 2003-2004: Yearly on-site survey. Submitted to Colorado Office of Economic Development & International Trade, Colorado.
  • Lehto, X. Y., & Ceurvorst, R. (2004). Colorado welcome center study 2003-2004: Yearly follow-up survey. Submitted to Colorado Office of Economic Development & International Trade, Colorado.
  • Lehto, X. Y., & Ceurvorst, R. (2003). Colorado welcome center study 2002-2003: Yearly on-site survey. Submitted to Colorado Office of Economic Development & International Trade, Colorado.
  • Lehto, X. Y., & Ceurvorst, R. (2003). Colorado welcome center study 2002-2003: Yearly follow-up survey. Submitted to Colorado Office of Economic Development & International Trade, Colorado.
  • Lehto, X. Y. (2003). Fort Collins conversion study of promotional efforts of 2002. Submitted to the Fort Collins Convention & Visitors Bureau, Fort Collins, Colorado.
  • Lehto, X. Y. (2002). Developing a method for managing data for Fort Collins Convention & Visitors Bureau: Final report. Submitted to Fort Collins Convention & Visitors Bureau, Fort Collins, Colorado.
  • Vaske, J., Donnelly, M. P., & Lehto, X. Y. (2002). Visitor crowding and normative tolerances at congested areas of Rocky Mountain National Park. Submitted to Rocky Mountain National Park, Colorado.
  • Lehto, X. Y. (2002). Fort Collins conversion study of promotional efforts of 2001. Submitted to the Fort Collins Convention & Visitors Bureau, Fort Collins, Colorado.
  • O’Leary, J. T., Hill, A., Sorzabal, A. A., & Lehto, X. Y. (2001). Outdoor recreation and the NSRE: An examination of involvement patterns: Final report. Submitted to US Forest Service.
  • You, X., O’Leary, J. T., & Glenn, T. (1998). Preliminary analysis on the U.S. meetings/conventions and incentive travel market. Submitted to Canadian Tourism Commission.
  • Morrison, A. M., You, X., & Bai, X. (1997). Hamilton County Convention & Visitors Bureau conversion study of direct-response advertising 1996. Submitted to Hamilton County Convention & Visitors Bureau, Indiana.
  • Morrison, A. M., You, X., & Bai, X. (1997). Conner Prairie conversion study of direct-response advertising 1996. Submitted to Conner Prairie Convention & Visitor Bureau, Fishers, Indiana.
  • Morrison, A. M., You, X., & Bai, X. (1997). Howard County Convention & Visitors Bureau conversion study of direct-response advertising. Submitted to Howard County Convention & Visitors Bureau, Kokomo, Indiana.
  • Morrison, A. M., You, X., & Bai, X. (1997). Greater Pittsburgh Convention & Visitors Bureau conversion study of direct-response advertising for1996. Submitted to the Greater Pittsburgh Convention & Visitors Bureau, Pittsburgh, Pennsylvania.
  • Morrison, A. M., Sung, H. S., & You, X. (1997). Greater Pittsburgh visitor profile study. Submitted to the Greater Pittsburgh Convention & Visitors Bureau, Pittsburgh, Pennsylvania. Morrison, A. M., Sung, H. S., & You, X. (1997). Brown County visitor profile study. Submitted to the Brown County Convention & Visitors Bureau, Nashville, Indiana.
  • Morrison, A. M., Sung, H. S., & You, X. (1997). Bloomington/Monroe County visitor profile study. Submitted to the Bloomington/Monroe County Convention & Visitors Bureau, Indiana.
  • Morrison, A. M., You, X., and Sung, H. S. (1996). Conversion study of direct-response advertising. Submitted to Brown County Convention & Visitors Bureau, Nashville, Indiana.
  • Morrison, A. M., Sung, H. S. & You, X.(1996). Conversion study of direct-response advertising. Submitted to Brown County Convention & Visitors Bureau, Nashville, Indiana.
  • Morrison, A. M., Braunlich, C. G., Sung, H. S., Nadkarni, N., & You, X. (1996). Glen Oak Country Club member analysis study, Glen Ellyn, Illinois.
  • Morrison, A. M., You, X., Sung, H.S., & Cai, L. A. (1996). Conversion study of direct-response advertising. Submitted to Springfield Convention & Visitors Bureau, Springfield, Missouri.
  • Morrison, A. M., Cai, L. A., & You, X. (1996). Conversion study of direct-response advertising (1996). Submitted to Hamilton County Convention & Visitors Bureau, Noblesville, Indiana.

Invited Professional Presentations and Workshops

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  • Lehto, X. Y. (Spring, 2009). PMU dining services customer satisfaction. Presented to the marketing managers of Purdue Housing & Food Services and Purdue Memorial Union.
  • Lehto, X. Y. (Fall, 2008). Harrison County Welcome/Visitor Center Return on Investment. A presentation conducted to an audience of Harrison County Convention and Visitors Bureau staff, board members and Indiana Welcome/Visitor Center Volunteer workers.
  • Lehto, X. Y. (2007). Branding Research and Practices in the Hospitality and Tourism Industry. China Academic of Science, Chengdu (CASC). A presentation and workshop conducted to an audience of researchers from CASC, CVB officials and University professors in Sichuan Province, China. May, 2007.
  • Lehto, X. Y. (2007). Purdue Tourism Research and Engagement, an invited presentation/e-conference to an audience of extension educators in Indiana as part of the Unlocking Purdue’s Treasure Chest series, May 1. Marketing Strategies and Service (2006). Invited speaker at the 2006 Summer Cochran Fellowship Program, Purdue University.
  • Building a Stronger Economy through Tourism (2006). Invited speaker at the “Unlocking Purdue’s Treasure Chest Program”, hosted by Purdue Cooperative Extension service.
  • Mediating the Effect of Natural Disasters on Tourist Visit Intention (2006). Invited speaker at the International Conference of Tourism and the New Asia, hosted by Peking University and China National Tourism Administration.
  • Image, Positioning and Branding in the Tourism and Hospitality Industry (2005). An industry workshop organized by Institute For Tourism Studies (IFT), Macao, China, June, 2005. Conducted together with A. M. Morrison.
  • Harrison County Image Study (2005). Presented to a wide audience including a mix of business leaders, elected officials, residents, and industry practitioners from Harrison County, Indiana, April, 18th, 2005.
  • Harrison County Visitor Profile Study (2005). Presented to a wide audience including a mix of business leaders, elected officials, residents, and industry practitioners from Harrison County, Indiana, April, 18th, 2005.
  • Research in the Family Travel Market (2005). Presented to the Strategic Council of the Purdue Center for Families. October, 2005.
  • Shedding Lights on International Travel Trends (2002). Presented at the Colorado Governor’s Conference on Tourism.
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